Making Innovation Work
Innovation is a great thing to have in a company but how do you manage and plan for it? That is the question at the core of this book as the authors lead the reader through a process that measures, manages, and profits from innovation. They make the case that management of innovation depends on the right corporate culture as well as the right employees. When it becomes a part of the corporate culture then innovation can be a regular part of the planning process instead of an erratic thing that occurs occasionally and can't be planned for. Using a tried and true method they detail how to bring about this culture and the factors that defeat it as well as encourage it. Once innovation learns to thrive within your organization it can be used to differentiate your product or service and its perceived value. Insightful with lots of illustrations, sidebars, and other information that helps the reader understand the process, Making Innovation Work is recommended.
Author: Tony Davila, Mare J. Epstein, Robert Shelton
Publisher: Wharton School Publishing
One Lake Street
Upper Saddle River, NJ 07458
Copyright: 2006
ISBN: 0131497863
Pages: 285 plus endnotes, bibliography, and index