I'll start by saying that this is a really good book if you want to understand how people influence each other and how to use that information to your benefit. That being said, the beginning of the book can be an exercise in frustration. The authors mention several individuals and how they have influenced others to change whether as an individual or a whole community but they give no details of how it was done. It can leave you wondering if there is anything of practical value in the book. However, if you persevere and read through the book you will find that these questions are answered and you will come away with a much greater understanding of how influence works. By the time you're finished you will understand how to use the principles of influence to change your life and help others make positive changes in theirs. With clear examples of why common myths about influence don't work and why successes do work it is a very interesting read. This is one of the better books on influence that I have read it is highly recommended for business, civic, and community leaders as well as anyone else who needs to know how to get people to take action or think in a new direction.
Authors: Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, Al Switzler
Publisher: McGraw-Hill
Two Penn Plaza
New York, NY 10121-2298
Copyright: 2007
ISBN: 9780071484992
Pages: 257
Price: $24.95