The Event Marketing Handbook
If you are in charge of an event from the small half-day seminar to the week-long trade show you know you have to do your marketing right or it just won’t be a success. This book focuses on the marketing aspect of such events and is packed with lots of creative ideas. The author even includes several excellent templates you can use to help organize your event and keep you focused on the goal. The last chapters bring all the information from the first part of the book together into a cohesive unit. Some of the areas covered include dealing with vendors, budgets, schedules, and even the details of various seating arrangements. If you are putting on an event, even if you have done it successfully before, you will find a lot of useful information in the pages of The Event Marketing Handbook and it is highly recommended to everyone both new and experienced.
Author: Allison Saget
Publisher: Dearborn Trade Publishing
30 South Wacker Drive, Suite 2500
Chicago, IL 60606
Copyright: 2006
ISBN: 1419515063
Pages: 292 plus index