The Do It Yourself Lobotomy: Opening Your Mind to Greater Creative Thinking
The author, Tom Monahan, was the cofounder and former creative director of Leonard/Monahan and is now President and Head Creativity Coach of Before and After, Inc. With a client list that includes names like AT&T, ABC Sports, The Wall Street Journal, McDonalds, Sears and others you know that he has a proven track record.
In this book he takes the reader through a series of techniques to break through the rust of thinking the way you always have in the past and open new directions in creative thinking. Whether looking for a truly different solution to a problem, a unique way to open a new market, or anything else that requires a new approach this book will teach you to break loose from old patterns and embrace new ideas that you never knew existed.
A truly enlightening piece of work, you will not be disappointed. Access your creative self and see how it changes your world or at least your perception of it.
Author: Tom Monahan
Publisher: John Wiley & Sons, Inc.
Copyright: 2002
ISBN: 0471417424
Pages: 262