Battling the Corporate Giants
Author Daniel Lowery uses the story of David and Goliath as an object lesson for businesses. In this book Lowery skillfully discusses the challenges faced by small business in a world of corporate giants. Throughout the book there are examples of how large corporations typically attack and consume smaller companies and how smaller companies can not only defend themselves but thrive in this environment by actually taking advantage of the features of corporate giants.
Some of the items discussed include how to deal with price wars, supply problems, changing rules, and employee hijacking. How to choose your weapons instead of having your opponent choose them for you and many other clear illustrations of how large corporations take advantage of their size and how those strategies can be defeated.
An excellent book for the small business person, Battling the Corporate Giants is easy to read, easy to understand, insightful and highly recommended.
Author: Daniel L. Lowery
Publisher: American Book Business Press
PO Box 65624
Salt Lake City, UT 84165
Copyright: 2006
ISBN: 1589823613
Pages: 219 plus Bibliography
Price: $19.95