Finding Fertile Ground
The entrepreneurial spirit is alive and well in America. This is true even while forty percent of new businesses close in under a year and only twenty five percent make it to their eighth year. What determines which ones will be successful? While it is partly management skill and other business acumen it also depends in great part on picking the right venture. The purpose of this book is to help the reader find the right venture in the technology arena.
Throughout the book there are many instances of excellent advice condensed to only a few sentences in sidebars. The focus is on finding the right business instead of how to manage it or how to start it or similar information typically found in such books. The author's point is well made when he states that reality dictates that a biotechnology firm simply has a better chance of success than a restaurant. But even within the technology arena many other factors must be considered including mature industries, competition, concentration of large companies, and others. This is truly a book about how to find and how to evaluate a potential opportunity in the technology field. For those looking to start a venture in the technology arena Finding Fertile Ground is required reading.
Authors: Dr. Scott A. Shane
Publisher: Wharton School Publishing
Pearson Education, Inc.
One Lake Street
Upper Saddle River, NJ 07458
Copyright: 2005
ISBN: 0131423983
Pages: 204 plus notes and index