Buzzmarketing: Get People to Talk About Your Stuff
Over the past few years one of the most common themes in effective marketing has been tapping into the power of buzz marketing. Finding a way to get people to talk about your product or service is arguably the most effective method of marketing you can get. This word-of-mouth advertising is basically what buzz marketing is all about. There are plenty of books that discuss how effective it can be and have lots of examples of how well it works. The problem is that most of them don't discuss how you go about actually getting buzz marketing going. How do you get people to start talking about your product? That is what differentiates this book from most of the others on the subject.
Mark Hughes provides an interesting analysis of how to get people talking about your product and making it the topic of conversation on a regular basis. He provides a specific set of tools and information on how to get the buzz started. The focus of the book is on an analysis of why people talk about a product and how to use that information to your advantage. The only practical guide on buzz marketing that I have seen, Buzzmarketing: Get People to Talk About Your Stuff is highly recommended.
Author: Mark Hughes
Publisher: Portfolio / Penguin Group (USA) Inc.
375 Hudson Street
New York, NY 10014
Copyright: 2005
ISBN: 1591840929
Pages: 225 plus notes and index